Copy of Why the Top Companies Have a Social Media Marketing Strategy


It goes without saying that the list of benefits social media can deliver to your business is extensive. If you rely solely on your website and more traditional forms of marketing, such as newspaper ads, you’ll be missing out on a very large potential target audience on social media such as Facebook, LinkedIn Twitter and Instagram. Using social media will help improve awareness of your brand and increase sales and top companies have caught on.

If you take a look at the footwear industry, it is impossible to miss some of the fitness focussed online marketing campaigns and video adverts from top brands like Nike and Adidas. These brands have devised social media marketing strategies that increase online sales and brand profiling like never before.

TOMS, an international footwear company that participates in consistent altruism, has incorporated their brand values into a thoughtful strategy. To increase their brand awareness, the company donated a pair of shoes to a child in need for everyone who posted a barefoot Instagram photo with the hashtag #withoutshoes.

If you’ve buried your head in the sand and said no to social media marketing then your business is going to be missing out big time, and here’s why:

Web Traffic Counts

You can drive website traffic with social media posts. If you’ve created a new page on your website, or a landing page leading specifically to a new product, then bringing attention to it via well-crafted social media posts is a winning way of getting those clicks from those likely to be interested. Capitalize on people out there who are on the lookout for exactly what you’re selling, but don’t know you exist yet through targeted advertising.

Brand Recognition and Online Profiling

Increased visibility equals increased brand recognition. Social media networks help convey your brand’s voice making it easier for you to connect with customers, making you accessible to them and helping them to have an idea of exactly what you and your business is about.

Your Competition is Doing It

Your potential customers on social media are being reached by your competitors, so why aren’t you out there trying to win them over? Don’t let others gain ground and reap the benefits when you could be winning business and increasing sales on social media. Let the grass grow under your feet and you’ll soon regret it, so get out there and find your audience.

Target the Right Audience

Social media platforms provide excellent free tools for businesses to utilise in order to tailor their advertising campaigns to reach exactly the people that their message is aimed at. For instance, Facebook allows you to choose your audience by location, age, gender, interests, behaviour, and much more besides to make your marketing as targeted and efficient as possible.

HCSM – Effective Social Media Management

Still unsure about social media as a marketing tool? Speak to our team today for more information and have any lingering questions answered. We're always happy to help businesses looking to take their first steps into the world of social media.

angela esposito