Importance of Videography on Social Media

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Original content for your online business is an important part of your arsenal when it comes to increasing website traffic and turning visitors into paying customers. However, blogs and images are no longer enough to keep those visitors coming. Video content on social media and online has been regarded as a key driver that influences buying decisions.

Video Production is Taking Over Social Media

As well as having videos on your website, social media should be utilised as part of your marketing strategy so you can reach new audiences. The social platforms you can utilise include Snapchat, Instagram, Facebook, Twitter and now LinkedIn.

Video Production Increases Sales

Videos can lead to sales, directly to sales, with those having watched a video often going on to buy a product. Keep in mind that human brains love the visual, so think about it. If pictures can boost engagement and conversion, just think what videos can do.

Video Production is a Long-Term Investment with Commercial Benefits

Video can take some initial time and money to produce, but it pays off, invest in good video production and you’ll easily make money off your investment once you get rolling. There are also some great online video tools to edit with, so you can make changes yourself, making it more affordable. Don’t worry if they’re not absolutely perfect, they don’t have to be. The video content is the most important thing here, and as long as you explain the products and services clearly, that’s all that really matters. Customers want to know what they’re getting first and foremost.

Video Production Builds Trust

Think about the long-term and the value of building rapport with your customers. Building trust means customers who come back more than once and stay with you for the long haul. Provide them with useful information as well as just the selling, and you’ll get them on your side. Video will do so many things at once, it will engage, inform and entertain your customers. Take video seriously and you’ll have another tool at your disposal which could turn the tide if you’re struggling to engage customers.

Social Media Management at Its Best

At HCSM we provide a specialist videography service at a one-off cost and/or often form part of our social media packages. Our prices are competitive and our productions are superb. Get in touch with us today and let’s get the camera rolling.

angela esposito