The Benefits of Social Media Training for Your Business

Social media training is extremely important for businesses of all sizes, from the smallest business to a multinational organisation. Over 75% of businesses have some sort of social media presence, making it vital to train employees in effectively utilising any platform on which the business is active. Failing to train employees can result in problems down the line as they attempt to use social media, but make faux pas while doing so, reflecting badly on the business.

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angela esposito
Why the Top Companies Have a Social Media Marketing Strategy

It goes without saying that the list of benefits social media can deliver to your business is extensive. If you rely solely on your website and more traditional forms of marketing, such as newspaper ads, you’ll be missing out on a very large potential target audience on social media such as Facebook, LinkedIn Twitter and Instagram. Using social media will help improve awareness of your brand and increase sales and top companies have caught on.

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angela esposito
Your Guide to Facebook Live for Business

Don’t underestimate the value of video to help promote your business. You can use it in a variety of different ways. You can use it to demonstrate your expertise by talking with a previous client in a one-to-one case study session, or to talk about problems which your business can address, or perhaps demonstrate how to use a product you sell.

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angela esposito
Importance of Videography on Social Media

Original content for your online business is an important part of your arsenal when it comes to increasing website traffic and turning visitors into paying customers. However, blogs and images are no longer enough to keep those visitors coming. Video content on social media and online has been regarded as a key driver that influences buying decisions.

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angela esposito